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Zac Brown’s Southern Ground Tours: Behind The Curtain

  • Zac Brown's Southern Ground

Zac Brown's Southern Ground has opened its doors to the public, pulling back the curtain and giving guests a peek into all the moving parts that are a major asset to a GRAMMY award-winning act. Whether it's merchandise design, video production or working with a devoted fan club, all artists have teams that make their visions come to life, but very few house them all under one roof! This is what makes Southern Ground a truly unique entity and an experience you must see for yourself. 

Costumes on display at Zac Brown's Southern Ground
Costumes on display at Zac Brown's Southern Ground

Throughout the tour, guests can expect unique sights, including a collection of Zac's guitars and stories from his closest friends, that even the most devoted fans have never before experienced. You'll even be treated to a glimpse of "Oprah." Not to be confused with the iconic Oprah Winfrey, Zac Brown Band's very first tour bus is on display in addition to original props from music videos like "Jump Right In" and "Goodbye In Her Eyes," and never before seen archived footage of the band's early years.

Southern Ground doesn't just specialize in the music, either. The Southern Ground tour offers guests a truly American-made experience. In support of his passion project, Camp Southern Ground, Zac Brown has gathered a collective of artists specializing in metal, fine leather, wood and beyond to create brands to benefit the growth of Camp Southern Ground. While on tour, guests get an exclusive look into these craftsmen's daily routines and see how high-quality, American-made products are created.

Knife-making demo at Zac Brown's Southern Ground
Knife-making demo at Zac Brown's Southern Ground

Visit Southern Grind for a knife-making demo and Zac Brown Customs for a peek at their expert crafts. Check out the design studio belonging to Shelly Brown and home to her line of jewelry and leather goods. Even see how Zac Brown Band t-shirts are hand-designed and printed.

Exterior of Zac Brown's Southern Ground
Exterior of Zac Brown's Southern Ground

General admission tours are offered Mondays-Fridays at 9 a.m. and 2 p.m. The cost is $49 for adults and free for children 12 and under. 100% of profits are donated to Camp Southern Ground. Maximum capacity per tour is 15 people. For more information, contact Tommy Ferguson at [email protected].

Tommy Ferguson

Southern Ground Ambassador and operator of the Backstage Access Tours at Southern Ground Headquarters, Tommy Ferguson has known Zac Brown and his wife Shelly for a long time. He's proud to represent their lifestyle brand while simultaneously fundraising for Zac’s primary project, Camp Southern Ground. Married to his high school sweetheart, Tati, Tommy loves people and the outdoors and tries to combine the two as much as possible.

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